Keyword & intent research
We separate "ready to buy" searches from research queries and build tightly themed ad groups with strong negative keyword lists from day one.
Google Ads · PPC management
Google Ads that bring buyers, not just clicks
Search, Performance Max, Demand Gen and YouTube campaigns engineered around one number: your cost per qualified lead. We feed Google's AI the right signals so it finds people who actually buy.
- No long lock-in contracts
- Your account, your data
- Weekly optimisation
SearchCapture high-intent demand the moment it happens
PMaxScale across Search, YouTube, Display, Maps & Gmail
YouTubeBuild demand and remarket to warm audiences
LocalCalls and direction requests from Google Maps
What's included
Everything a high-performing account needs
Ads + matching landing pages
Every ad group gets copy and a landing page that repeat the searcher's exact need — the biggest single driver of Quality Score and lower bounce.
Conversion tracking done right
GA4, enhanced conversions, call tracking and offline conversion imports, so Smart Bidding optimises for real enquiries and sales.
AI-era campaign types
Performance Max, Demand Gen and AI Max for Search — set up with the right asset groups, audience signals and brand exclusions so automation works for you.
Waste control
Search term mining, placement exclusions, schedule and location tuning, and click-fraud checks to stop budget leaking every week.
Clear reporting
A live dashboard and a monthly call covering leads, cost per lead, lead quality and what we're testing next.
Beyond Google
Microsoft Ads & ChatGPT ads, managed in the same playbook
Microsoft Advertising reaches Bing and Copilot users, and OpenAI's ChatGPT ads now reach people mid-conversation. We test both alongside Google when your audience is there, and compare everything on cost per qualified lead.
- Google Ads: Search, PMax, Demand Gen, YouTube, Local
- Microsoft Advertising: Bing, Copilot & partner network
- ChatGPT ads: setup, OpenAI pixel and early testing
- Remarketing across Google, Meta & LinkedIn
Our process
The first 90 days
Week 1 · Audit & tracking
Account audit, conversion tracking fixes, competitor research and a clear target cost per lead.
Weeks 2–3 · Rebuild & launch
New structure, ads, extensions and landing pages. Launch with controlled budgets.
Weeks 4–8 · Optimise
Search term and bid optimisation, A/B tests on ads and pages, feed lead quality back to Google.
Weeks 9–12 · Scale
Shift budget to winners, expand to PMax / YouTube where it pays, and plan the next quarter.
Free Google Ads audit
Find the wasted spend in your account
Already running ads? We'll review your account and show you exactly where budget is leaking and what to fix first. Not running ads yet? We'll estimate costs and lead volume for your market.
Get your free Google Ads audit
Takes about 40 seconds
FAQ
Google Ads management FAQ
How much should I spend on Google Ads?
Enough to get meaningful data in your market. Cost per click varies widely by country and industry — clicks in the US, UK, Australia and GCC are typically far more expensive than in India. In the free audit we use Google's keyword data to estimate a realistic starting budget and lead volume.
Do you charge a percentage of ad spend?
We offer a fixed monthly management fee for most accounts and a percentage model for larger budgets. Your ad spend is always paid directly to Google from your own account.
Should I use Performance Max?
Often, yes — but only with solid conversion tracking and clear brand exclusions. For lead generation we usually start with Search to secure high-intent demand, then add Performance Max once Google has quality conversion data.
Can you take over my existing account?
Yes. We keep your history (which helps Smart Bidding), audit what's working, and restructure gradually so performance doesn't dip during the handover.
Works better together
Related services
AI Search Optimization
Be recommended by ChatGPT, Gemini & AI Overviews.
Learn moreGoogle Ads & PPC
High-intent leads from Search, PMax & YouTube.
Learn moreSocial Media & Meta Ads
Instagram & Facebook lead generation that closes.
Learn moreSEO
Technical, local & content SEO that compounds.
Learn moreLanding Pages & CRO
Turn more of your clicks into enquiries.
Learn moreNot sure where to start?
Get a free audit across every channel.
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